There is no doubt we live in a digital age. And while that little fact can bring on it's own issues, it's also proven to be helpful in the wedding world. Don't get me wrong - paper invitations and RSVPs are considered proper etiquette for weddings. But wedding websites are rising in popularity - and necessity! With most weddings being a destination for guests, a website is an important piece of the puzzle to ensure wedding information is properly communicated and in some cases expanded upon. Save the dates and wedding invitations are for informing your guests about the time and place of your celebration. You should include additional cards with your invitation suite for other information, such as an accommodation card or direction card. Or you could just simplify it and include an additional card with your wedding website, and let the website guide your guests to all the additional information not communicated with your invitation that they'll need about your wedding weekend, such as dress code, transportation, and registry information.
Wedding websites should be something each couple creates for their wedding weekend. But how do you do it?! We create a complimentary custom wedding website for each of our couples, with a custom URL to go with it. (See the photo above from Angela + Charlie's wedding.) Here are some tips on how to create your wedding website and what all you should include.
1. Do purchase your own domain. It's inexpensive and convenient! Make it something easy your guests can remember, like your names. But don't include this on your actual invitation. It should be printed on an accompanying card, such as an accommodation card.
2. Don't be intimidated about building your own website. There are plenty of websites that offer wedding website templates - Squarespace, Weebly, etc. They're easy to figure out and easy to customize. Minted actually offers wedding websites that match your wedding invitation suite.
3. Do let your guests know about the area attractions. Your out of town guests are going to want to experience the city where you're getting married through your eyes. So, create a tab where you share all your favorite restaurants, bars, and sights. Don't forget to include the contact information, like the website, physical address and phone number.
4. Do share your registry information through your website. You should never include registry information in any of your invitations. So add a tab for your wedding registry on your website and link out to your wedding registry lists.
5. Don't feel like you need to share everything on your website. Keep it simple. The most important details to include is the when and where of the wedding, accommodations in the area, transportation, travel information, and registry locations. If you want to include a story about how you met and/or how you got engaged, then feel free... After all it is your wedding website! But don't feel like you need to include every little detail about your relationship and your bridal party on your website. Think of the wedding website as an extension of your invitation where you provide a bit more detail about the wedding weekend. Keep the wedding website focused on the events of the wedding weekend so that you can ensure that guests won't miss any details.
6. Do be mindful of what information you include on your wedding website. Yes there will be a rehearsal dinner, but if all your guests are not invited then it shouldn't go on your wedding website. Consider the website a place where you communicate information to everyone; not just family and vip guests. So if one of your room blocks is earmarked for family and bridal party only because there is limited availability, don't include it on the website or in your invitation suite. Share that information privately through email or word of mouth. You should include things like a welcome party or farewell brunch, where all your guests are invited to attend. And you can use the website to allow guests to RSVP to these additional events.
7. Don't skip the paper RSVPs. Your website might have an RSVP function available, but please do not go all digital for your wedding RSVPs. I know, I know you don't want to pay for the RSVP card, envelope and postage, and this feels like a great area to save money. Remember, not all your guests will be Internet-savvy. And guests aren't very pro-active - they like things to be easy! So asking them to write their name, check a box, and put a pre-stamped envelope in the mail (which is already in their hand upon opening the invitation) is less steps than telling them to get online, type in a website, and RSVP. So, if you do plan to offer a digital RSVP option through your wedding website, you should still include an RSVP card with your invitation suite and just simply add a sentence at the bottom saying, "You may also reply by way of our wedding website: www.yourweddingwebsite.com."